Reliance Technology Ventures and Norwest Venture Partners Invests in `S-commerce` Pioneer, `Suvidhaa`

Released on: September 24, 2008, 10:18 pm

Press Release Author: Reliance Technology Ventures Limited

Industry: Consumer Services

Press Release Summary: Suvidhaa Infoserve Pvt Ltd (SIPL), the pioneer of the
Services Commerce (“S-Commerce”) revolution in India, today announced that it has
received funding from two leading global venture capital firms, Reliance Technology
Ventures and Norwest Venture Partners India (NVP India). Reliance Technology
Ventures directed the investment from one of its Group entities.

Press Release Body: Reliance Technology Ventures and Norwest Venture Partners
Invests in ‘S-commerce’ Pioneer, ‘Suvidhaa’

Suvidhaa Infoserve to expand its presence in 100 cities and launch 20,000 franchisee
outlets by March 2009

Mumbai, September 25, 2008: Suvidhaa Infoserve Pvt Ltd (SIPL), the pioneer of the
Services Commerce (“S-Commerce”) revolution in India, today announced that it has
received funding from two leading global venture capital firms, Reliance Technology
Ventures and Norwest Venture Partners India (NVP India). Reliance Technology
Ventures directed the investment from one of its Group entities.

Suvidhaa, promoted by Paresh Rajde and initially funded by Mr. Shapoor Pallonji
Mistry, will use the new capital to aggressively expand its portfolio of service
offerings into vertical markets throughout India and enhance business development
and marketing efforts.

Suvidhaa brings “Services” to the doorstep of the Indian consumer. Consumers can now
walk into their neighbourhood convenience / kirana stores and purchase all kinds of
every day “Services” such as railway ticketing, mobile recharge, air ticketing,
insurance payment, bill payment, bus ticketing, loan origination, movie ticketing
and hundreds of other services which are in the pipeline. Suvidhaa makes this
“S-Commerce” possible through its proprietary technology platform which seamlessly
integrates these kirana stores to the various Services Provider’s systems.

Suvidhaa currently powers more than 4,000 local kirana stores across 15 states in
over 100 cities with its S-commerce technology and plans to further expand to 20,000
franchisee outlets across the country by 2009. With minimal computer knowledge
required, kirana store owners have found it very easy to sign up for and use the
Suvidhaa platform. Further, kirana store owners are benefiting from increasing
consumer footfalls and a steady source of additional income.

Suvidhaa has developed strong relationships with various top Indian corporates to
deliver these services to consumers across India. Consumers can obtain services
provided by leading companies including IRCTC for railway ticketing, all major
airline companies such as Jet Airways, Kingfisher, Air India, SpiceJet, GoAir and
IndiGo, telecom services such as Vodafone, Airtel, BSNL, Reliance, Idea, Tata and
MTNL, more than 350 bus operators covering 5000+ routes, multiplexes such as AdLabs
and Fun Cinema, leading financial services and insurance players such as LIC, ICICI
Prudential, Reliance MF, UTI MF, Reliance Money, Kotak MF, LIC MF, SBI MF. Suvidhaa
also supports bill payment for utility companies in areas such as Electricity, Gas,
Telephones, Mobile, etc. Other services include education, filing of tax returns,
e-Pooja services, credit card services etc. Suvidhaa will continue to launch number
of innovative services on a monthly basis.

Explaining Reliance Technology Ventures’ investment, “Reliance has always been in
the forefront of delivering the best value to the consumer. We believe Suvidhaa,
through its electronic distribution platform, provides a one-stop convenience of
services to the end consumer. It has an outstanding vision to empower traditional
outlets with technology, and complements their existing businesses by driving in
more footfalls. We will continue to invest in such technology-driven and
differentiated business models that strive to deliver maximum benefit to end
consumers.” notes Harshal Shah, CEO, Reliance Technology Ventures Limited.

“We believe that the S-commerce space represents a significant opportunity and are
impressed with Suvidhaa’s vision to address this space. Suvidhaa’s business model
targets the Services sector and addresses the consumer’s needs related to
accessibility, convenience and value in the consumption of every day Services.
Additionally, Suvidhaa’s robust services platform delivers high performance, saves
time and money and results in higher overall customer satisfaction. We believe
Suvidhaa is poised for tremendous growth and success in the years to come,” notes
Niren Shah, Managing Director, NVP India.

Mr. Paresh Rajde, Founder MD & CEO, Suvidhaa Infoserve notes, “We look forward to
working with Reliance Technology Ventures and Norwest Venture Partners to
aggressively expand our pan-India footprint and empower more retailers and service
providers with our scalable services platform. As of date, we have signed up over
4,000 outlets across 15 states in 100 cities, and that is only the beginning.”

Suvidhaa’s ‘S-Commerce’ platform enables real-time transactions across multiple
service providers. The platform has been tested for up to 1 million transactions per
day.

About Suvidhaa Infoserve Pvt. Ltd (SIPL)

Suvidhaa provides multiple services under one roof in most convenient form to the
consumers. The motto of the company is to give convenience and value to all its
customers who are looking for travel service like railway ticket, air, bus, hotel,
utility bill payments, telecom products, entertainment, financial services like
insurance, loans, investments, e-Governance and lifestyle related services. Our
business expertise aims to address the prevailing gaps in various service sectors.
Suvidhaa uses the technology platform to deliver the services giving an advantage to
common man by way of high performance, saving of time & money and higher customer
satisfaction. Suvidhaa is headquartered in Mumbai, with branch offices in Delhi,
Bangalore, Chennai, Ahmedabad, Hyderabad, Kolkata and Lucknow. For more information
please visit: http://www.mysuvidhaa.com

About Reliance Technology Ventures Limited (RTVL)

Reliance Technology Ventures Ltd, is the corporate venture capital arm of the
Reliance ADA Group and has advised and / or invested in deals to the tune of over $4
billion. Yatra.com, India’s largest on-line travel portal, Pelago Inc, Sequans
Communications, Stoke Inc, E-Band Communications Corporation, Seedfund are some of
its portfolio investments. RTVL had also advised Reliance Globalcom in the
acquisition of U.K. based eWave World and in the $300 million acquisition of US
based Yipes Holding, Inc, a leading provider of managed Ethernet Services.
eWaveWorld is now Reliance WiMAX
World and represents the Group’s $500 million initiative to bring WiMAX to 50
countries by 2012. RTVL has also led the investment into an undisclosed technology
company which formed the basis of the largest venture capital transaction in India.
RTVL invests

in leading edge technologies, disruptive business models and technology enabled
companies around the world.
For further information please visit: www.rtvl.co.in

About Norwest Venture Partners (NVP)

Norwest Venture Partners (NVP) is a global venture capital firm that has actively
partnered with entrepreneurs to build great businesses for more than 45 years. NVP
focuses on investments in information technology including: software, services,
enterprise and communications systems, semiconductor/components and Internet, media
and consumer. The firm currently manages more than $2.5 billion in venture capital
out of its office in Palo Alto, California. Managing Partner Promod Haque has been
ranked as a top dealmaker on the annual Forbes Midas List for the past three years.
In 2004, Forbes named him as the #1 venture capitalist worldwide based on
performance over the last decade.

NVP has funded over 450 companies in the U.S. since inception, as well as several
direct investments in India and more than 20 cross border companies. Some of the
firm’s recent investments and transactions include Adventity, Airespace (acquired by
Cisco Systems), deCarta, KACE, mBlox, Omneon, Open-Silicon (acquired by Unicorn
Investment Bank), Persistent Systems, Rackspace (NYSE: RAX), Resonext Communications
(acquired by RF Micro Devices), SideStep (acquired by Kayak), Spinnaker Networks
(acquired by Network Appliance), Sulekha, Winphoria Networks (acquired by Motorola),
Yatra, and Yipes (acquired by Reliance/Flag Telecom). NVP has also funded such
market leaders as Actel Corporation, Cerent (acquired by Cisco Systems), Documentum,
Extreme Networks, Forte Software (acquired by Sun Microsystems), PeopleSoft and
Tivoli Systems (acquired by IBM).
For more information, please visit www.nvp.com

Web Site: http://www.rtvl.co.in

Contact Details: Raksha Singh
Reliance Technology Ventures Limited
T: +91.22.30327039 / +91.22.30327000
E: raksha.singh@relianceada.com

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •